Privacy Policy Statement

Your privacy matters to us. This Privacy Policy explains how we collect, use, protect, and store your personal information in compliance with South African regulations.

Information We Collect

We collect only necessary and relevant data for our services and communications. This section details the types of information gathered.

  • Contact details you provide, such as your name, business, phone, and email, when submitting forms or making enquiries.
  • Usage and technical information from your website visit, including browser type, device data, IP address, and pages visited.
  • Communication preferences and responses to surveys, consultations, or service feedback requests.
  • Any other data you voluntarily share through interactions with our platform.

How Your Data Is Used

We process information for service delivery, communication, security, and compliance. Key uses include:

  • Responding to enquiries, managing your account, and providing relevant services or information.
  • Improving our website functionality, analysing trends, and enhancing user experience.
  • Providing updates, newsletters, or marketing communications according to your selected preferences.
  • Complying with applicable South African laws and regulations regarding data retention and management.

Legal Basis for Processing

We follow lawful bases for data use as outlined by POPIA and similar frameworks.

Your data is processed based on your consent, for contractual necessity, or to fulfil legal requirements. You may withdraw consent at any time.

Data Sharing

We do not sell or share your information beyond required operational and regulatory needs.

  • Data may be shared with trusted service providers (such as secure email or analytics platforms) to support service delivery, under strict confidentiality.
  • Where required by law, we may disclose data to authorities or compliance partners.
  • Service providers may only use your data to deliver requested services and may not use it independently.

Data Protection

We use administrative, technical, and physical measures to safeguard your data against unauthorised access, alteration, or loss. Regular security reviews and staff training ensure ongoing protection. While all reasonable efforts are made, no system is completely immune to risk.

Your Rights

You have certain rights over your information under South African law.

  • Request access to data we hold about you at any time.
  • Ask us to update, correct, or delete your personal information as permitted by law.
  • Obtain a record of your consent withdrawals and communications preferences.
  • Lodge a complaint with the Information Regulator if your rights are not respected.

Cookie Usage

Cookies enhance your browsing experience by storing site preferences. You can manage or disable cookies via your browser settings at any time.

Cookie Policy Cookie Policy

Contact Us

If you have further questions about privacy or wish to exercise your rights, use the details below.

Email Address: content@thegoodtoyonlinestore.com

Phone Number: +27430809527

Office Address: The Link, 173 Oxford Road, Rosebank, Johannesburg 2196 South Africa

Policy Updates

We may amend this policy periodically. Updates are posted here with the revised date indicated above.

Last Updated: March 12, 2026